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Shone is a super group of sorts – headed up by Brand New’s Brian Lane – that launched an elaborate viral campaign at the end of last year to herald its existence. The project included all manner of Clue-esque shenanigans – hand-written notes hand-delivered to fans’ doors, hidden USB drives, hand-painted birdhouses (?!) and a cast of shadowy characters that crept through every frame of the story. More time-consuming than a press release, but so much cooler.