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Avicii

Avicii

Winner: Most Inspiring Fan Outreach

Avicii teamed up with mobile networking company Ericsson at CES 2013 to bust out his crowdsourcing campaign – Avicii x You – asking fans to submit melody, bassline, beat/rhythm, break and effects for a chance to be a part of his next single. Avicii himself chose finalists for each section of the song, and then allowed fans to vote on the winners, weaving the winning elements into a jam called “X You.” Talk about collaboration.

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Avicii’s fan army is talking!

#AviciiOMA